Apple’s Worldwide Developer conference — an annual confab for hundreds of people who work to make apps and programs for its devices — kicks off on Monday with a major keynote. Chief executive Tim Cook will take the stage, as he does each year, probably to announce new versions of Apple’s mobile iOS platform and desktop OS X platform — which may get renamed this year as MacOS (or possibly macOS). The firm is also expected to announce major improvements to Siri.
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An Apple logo is seen at the company’s annual developer conference. (AFP Photo/Kimihiro Hoshino/GettyImages)
All of that sounds potentially exciting, with the possibility of offering new features and better software to millions of Apple customers. But another announcement, made more quietly ahead of the conference, may be the one that more directly affects our wallets. Last week, Apple’s head of worldwide marketing, Phil Schiller, announced a significant change to the App Store.
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Soon, he said, all app developers will be able to charge subscriptions.
That changes a lot about the App Store, where people are accustomed to paying upfront (if they pay at all) for an app, and maybe, occasionally, indulging in an in-app purchase. Until now, unless you were using a news, cloud service, dating or music/movie streaming app, you couldn’t subscribe. Now, it’s time to brace yourself for the possibility that many more of your apps — particularly your games — will come with a regular price tag.
And that does seem to be in the future of consumer tech, or at least of software, right now. Subscriptions have largely become the new model for buying things — Microsoft Office, Adobe’s Creative Suite, Autodesk — after seeing how well it worked for firms such as Netflix and Spotify. Google already offers all Android developers the option to add an in-app subscription.
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